Email Marketing is one of the most economical and effective ways to engage prospects and consumers steadily and routinely. But many a times, people doubt if email marketing really works. It definitely does if the right email marketing tips and strategy is being implemented. Email marketing is definitely one of the most powerful digital marketing techniques even today to gain positive results. Here are a few tips on how to level up your email marketing strategies to perform better than your competitors.
#1 Segment your Email List
The right emails should reach the right people. There is no use if you are sending an email about your services to a person who is not in that league. It shall be irrelevant. In order to match the right content to the right subscribers you should segment your email lists based on their industries and interests. You should also take into consideration their age, gender and geographical location. This will eventually lead to higher conversions.
#2 Focus on your subject line
The subject line is the first thing your recipients will notice. That is the deciding factor, if the recipient will open the email or not. If the subject is not witty, catchy and inviting, chances are there your readers won’t even open your email. Keep the subject simple, short and personalised.
#3 Conduct A/B testing
When it comes to email marketing campaigns, it is a good idea to test the CTA and the layout of the email. Along with it, it is also important to check and the subject line, sender name and the time, day to send the emails. The prospect will unsubscribe if you clutter their inbox with too many emails on the same day. According to MailChimp, more emails are sent on Tuesdays and Thursdays. Try sending emails on the other days and check if there is an increase in your open and click through rates.
#4 Dedicated landing page for every email email campaign
Dedicated landing pages are very effective for email marketing. Of course, you can send your email traffic to your website homepage. But in sending the traffic to your web page you lose out on the opportunity to tailor the message, offers and deals. It also put the burden on the consumer to find the right CTA. This will eventually lead to reduced conversion rates.
#5 Be specific to your CTA
Be explicit and precise about what you want the prospect to do once he reads the email. Always remember the user experience in mind. Focus on only one Call to Action so that the user does not get confused.
People hesitate from sending emails with a doubt if it will end up in the spam. But this should not stop you from sending emails on a regular basis. Keep your emails short, personalise them and provide a remarkable experience for your users. Never stop testing and improving every part of your emails. If you need guidance with your email marketing campaign, reach out to us at www.bigpencil.in