What is Buyer Personas and Why is it important for your Business?

Don’t you want to create marketing or promotional strategies that are so precise and correct that they have minimal chance of failure and go hand in hand with your customers and drive sales? But how can anybody create such a strategy? Simple! By studying your customers thoroughly. Knowing every important information about them so that …

When Should You Consider A Rebrand For Your Business?

Rebranding has been a very common business move for businesses over the years. One of the biggest example could be Coca-Cola. They have rebranded themselves continuously over the years in order to keep up with changing trends and look modern that walks hand in hand with different generations. Rebranding is so much more than changing …